• Newly founded P2G GmbH takes over cross-sectional functions as a shared service center in the future.       
  • Moritz Keding becomes managing director of the new GmbH.
  • Stronger focus on project development and growth at GIEAG and ATMIRA.

The sister companies GIEAG Immobilien AG, a project developer operating throughout Germany, and ATMIRA Zentrale Dienste GmbH, a project developer specializing in commercial and logistics properties, are centralizing various administrative functions in the newly founded P2G GmbH. The shared services taken over by P2G include, among others, the handling of all activities in the areas of accounting, human resources, financing consulting as well as the management of the vehicle fleet and IT. The transfer of more than ten employees from both companies to P2G already took place on May 1, 2023.

“After initially establishing two independent companies, we have now decided to build a bridge between the two companies with P2G,” says Philipp Pferschy, member of the GIEAG Executive Board. “As a result, both GIEAG and ATMIRA will be able to focus even more on their core competence, project development, in the future and generate further growth in their core business.”

“As the planning and implementation of projects is becoming increasingly demanding against the backdrop of the sustainable transformations of the real estate industry, the establishment of P2G is exactly the right step. In this way, we are also driving further professionalization in the supporting areas and pooling resources and expertise to leverage synergy potential,” says Prof. Christoph Ehrhardt, Chairman of the Supervisory Boards of both companies.

Since October 1, 2022, the managing director of P2G has been Moritz Keding, who was in charge of implementing the process. The graduate in business administration has more than 15 years of experience in the areas of controlling, investment management, strategy and organizational consulting. His responsibilities included Head of Controlling and Investment Management at Pfalzwerke AG and Managing Director of Sperling Holding GmbH and Bauzentrum Schwarz & Sohn. Most recently, Keding was senior project manager at the WeissmanGroup, a leading consulting firm for family businesses. In addition to the exclusive services for GIEAG and ATMIRA, P2G will also offer its services to other external clients in the future.

“Everyone involved in the process can be proud of the successful completion of this forward-looking project. With our trusting and team-oriented work, we as P2G are laying the foundation for GIEAG and ATMIRA to continue to grow in the future,” says Moritz Keding, Managing Director of P2G GmbH, and adds: “Both by merging employees and implementing uniform IT and software solutions, we as P2G are driving forward the consolidation and centralization of numerous service processes and realizing enormous efficiency gains for both companies.”


GIEAG Immobilien AG
Philipp Pferschy
Montgelasstraße 14
81679 München
+49 89 290516-0

Press contact

Tauentzienstr. 16
10789 Berlin
+49 30 726276-152

About GIEAG Immobilien AG

GIEAG is a family-run Munich real estate stock corporation. The shares of GIEAG Immobilien AG are traded on the Munich Stock Exchange as well as the Frankfurt Stock Exchange and Xetra. By combining the three asset classes - office, residential, logistics - and the two service areas of development and portfolio management, the company offers stability that is unique in the market. The GIEAG team of experts is a guarantor for innovative and forward-looking concepts.

Over the past 22 years, GIEAG Immobilien AG has developed and optimised a large number of real estate projects with areas of up to 145,000 square metres and an individual investment sum of 15 to 150 million euros. Partnership, transaction security, perseverance and speed are the basis of sustainable value development for GIEAG.

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